QUESTIONS & ANSWERS

Q: Can I sponsor the study?

A: No. It is not possible to influence the assessment of a brand to achieve Superbrand status by sponsoring the study or otherwise.

Is it possible to lose the Superbrand status?

A: No. Once you have achieved Superbrand status, it is valid for two years (one year in some countries).

Q: As a Superbrand, are we allowed access to the details of the study?

A: Yes you are.

Q: Is there a fee involved, for us as a Superbrand, to obtain access to the study?

A: No it is not.

Q: Is there a fee for using the Superbrands Seal?

A: No, as a Superbrand you are entitled to use the Superbrands Seal in those national markets where the study was conducted and where the status was achieved and during the validy of the status (in Sweden for two years).

Q: How may we as appointed company or organization exploit the Superbrands program?

A: As a Superbrand you have a unique opportunity to exploit the benefits with all that implies the Superbrand status. In addition to using the Superbrands Seal in the marketing and take part of the study, you have the opportunity to have your brand appear in the yearbook. The Superbrands book tells the brand story in case study form by Superbrands. We also present the individual or individuals who are responsible for the brand (Brand Guardians) in the book.

Q: What is involved in the Superbrand status?

A: Each national market where Superbrands is represented conducts a study (every other year B2B, the next consumer brands). The study is a combination of a quantitative and a qualitative approach. The quantitative study is conducted by a marketing research agency (in Sweden by SIFO Research International) and an independent Brand Council (selected experts from a choice of leading companies). The 300 brands that obtain the highest ranking in the study achieve Superbrand status in that national market and during the period of validity (in Sweden for two years).

Q: What is the Superbrands Awards?

A: The Superbrands Awards is the ceremony where Superbrands reveal which brand was ranked the country´s strongest and also where the Superbrands Yearbook is officially launched. The ceremony is attended by representatives of the strongest brands, marketing and advertising people, business schools and colleges, the press and others that have an active interest in branding issues. Learn more on the website: www.superbrandsawards.se

Q: In how many countries is Superbrands represented?

A: Today, in 86 countries and the number is steadily growing.

Q: How long has Superbrands existed?

A: Superbrands was founded in 1994, and has been established in Sweden since 2004.