http://superbrands.nu/blogg About successful branding Wed, 08 Sep 2010 14:14:03 +0000 http://backend.userland.com/rss092 en 8/9-2010 How Trends in Visual Language Impact the Interpretation of Meaning for Brands As the world spin faster, technology and information accelerates towards the speed of light and the ocean of marketing and brand messages roars ever-louder, we continue to sharpen our ability to filter. We filter ads, we filter web sites, ... http://superbrands.nu/blogg/?p=630 1/9 2010 One of the big trends in social media is the check-in frenzy. The big wave has yet to come, probably when Facebook Places is fully implemented. But the trend isn't only in the area of localization but also in the status updates where you can follow the life of ... http://superbrands.nu/blogg/?p=609 25/8-2010 It has happened before: New York – SOHO, Berlin Charlottenburg and in Stockholm Söder.  In Stockholm Östermalm is getting older and more and more for the noble people in financial businesses that thrive around Stureplan. The creative professionals want to live “på Söder” and vote for “Miljöpartiet” and lead an ... http://superbrands.nu/blogg/?p=594 18/8-2010 What is the expectations of a brand? Well, to make it short: A brand is what people expect it too be. Nothing more, nothing less. There’s nothing logical about it, it has with our human emotions and feelings to do. In the way we relate to a brand, what we ... http://superbrands.nu/blogg/?p=581 Almost everyday there is a new shiny toy that comes to the market promising to be the latest gadget that you cannot live without. But how can we navigate through these new toys? Engaging in them is much more of a risk, not only is the price we pay higher ... http://superbrands.nu/blogg/?p=563 9/7 2010 The blog will be back on the 11th of August, with new interesting articles written by branding experts and marketing researchers. http://superbrands.nu/blogg/?p=548 7/7 2010 Examples of Superbrands The last Blog was about a short checklist on how to become a Superbrand. Today I show a few examples based on the checklist. 1. Choose a segment. Apple started as a minor actor aiming at the creative few. Now Apple/Mac is a serious threat to main ... http://superbrands.nu/blogg/?p=533 1/7-2010 Checklist on how to become a Superbrand in your product area. Even if the checklist is analytical and based on research you must remember that the most important factor is people that design and implement the concept/strategy. But even creativity can be more successful with an analytical approach and applied ... http://superbrands.nu/blogg/?p=522 24/6-2010 I caught a glimpse of an old Twilight Zone episode the other day at lunch. And it got me thinking about brands and the process they use to leverage technology. Here’s the setup: (Source: Wikipedia)
“These are the players, with or without a scorecard. In one corner, a machine; in the other, ... http://superbrands.nu/blogg/?p=509 16/6-2010 I am a Brand Consultant and a philosopher. My background has made me curious about the nature of branding and its parallels to the big questions of life. One of my hypotheses is that if you invest time in thinking about the meaning of life you will also learn more ... http://superbrands.nu/blogg/?p=495